La consultora de marketing digital que trabaja desde adentro de tu empresa
Soy Ixtzul Esquivel. Me especializo en diseñar e implementar estrategias de marketing digital para medianas empresas mexicanas que ya están consolidadas y quieren seguir creciendo sin depender de agencias de marketing genéricas, sin desperdiciar presupuesto en campañas sin criterio, a la vez que aprendes marketing digital
especializado en tu negocio.
¿Tu negocio ya creció, pero tu estrategia de marketing digital no?
La mayoría de dueños de empresa que llegan a mí tienen algo en común: han contratado agencias de marketing digital que prometen resultados y entregan plantillas, han pasado por freelancers que desaparecen al segundo mes, o han intentado manejar el marketing digital de su empresa internamente — sin tiempo, sin estructura y sin resultados que se reflejen en ventas reales.
El problema no es tu negocio ni tu equipo. El problema es que nadie se ha tomado el tiempo de entenderte de verdad antes de proponer una estrategia.
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Quizá estés pasando por esto:
Presupuesto de publicidad sin retorno visible
Inviertes en Meta Ads o Google Ads y los resultados no se traducen en tu proceso comercial. Impresiones, alcance, pero sin clientes reales entrando al embudo.
Estrategia de marketing genérica, resultados genéricos
Las agencias de marketing te entregan un paquete estándar que no tiene nada que ver con cómo funciona tu negocio, tu sector ni tu cliente ideal.
Marketing que no habla con ventas
Se publica contenido, se lanzan campañas — pero nadie conecta esas acciones con los objetivos comerciales reales de tu empresa. Marketing y ventas van por caminos separados.
Tu negocio no necesita más contenidos: necesita una estrategia digital que conecte y convierta
No soy una agencia
de marketing. Soy parte
de tu equipo estratégico.
Mientras yo implemento la estrategia, tú tomas el control de tu empresa
Trabajo con un número reducido de clientes al mismo tiempo porque cada empresa merece atención real, no atención dividida entre decenas de cuentas. Me integro a tu operación como aliada de marketing digital, entiendo tus procesos, conozco a tu cliente ideal y construyo una estrategia digital integral que está alineada con tus metas comerciales no con las métricas que se ven bien en un reporte.
Desde que inicio contigo, me convierto en tu aliada de marketing digital externo: propongo iniciativas con criterio, y te explico cada acción en lenguaje de negocio, no de marketing.
Desde el día 1, trabajamos juntos desde la raíz de tu negocio, comprendiendo su proceso comercial antes de tomar cualquier decisión de marketing.
Servicios diseñados para negocios como el tuyo
Tu negocio no necesita más contenidos: necesita una estrategia digital que conecte y convierta
Estrategia de marketing hecha a la medida de tu empresa
Sin plantillas, sin paquetes prediseñados. Cada plan parte del análisis profundo de tu negocio, tu mercado y tu competencia en México.
Comunicación 100% transparente
Sabes exactamente qué se está ejecutando, por qué se está ejecutando y qué resultados está generando. Todo lo que construimos para tu marca es y será siempre tuyo.
Enfoque en clientes potenciales calificados, no en métricas de vanidad
El objetivo no es acumular seguidores ni impresiones. Es atraer prospectos que entren a tu proceso comercial listos para avanzar.
Visión integral del negocio
No ejecuto en silos. Conecto tu branding, tu contenido digital, tu publicidad en línea y tu proceso comercial en una sola estrategia coherente.
El Método Prisma®
el proceso que convierte tu presencia digital en tu mejor herramienta comercial
No improviso, no adivino y no reacciono a tendencias sin criterio. Cada proyecto sigue una metodología de 4 pasos que garantiza que cada peso que inviertes en marketing digital genere información, aprendizaje y resultados medibles — desde el primer mes.
1. Análisis de marca, contexto y mercado
Auditoría de tu presencia digital actual, benchmark de competencia en tu sector y análisis profundo de tu público objetivo. Antes de proponer cualquier acción, entiendo
2. Definición de estrategia
Diseño de tu plan de contenidos semestral, estrategia de branding, plan de actualización de página web y plan de publicidad digital. Todo estructurado alrededor de metas comerciales concretas con indicadores claros desde el inicio.
3. Ejecución y lanzamiento
Implementación completa de la estrategia, monitoreo en tiempo real del primer mes y construcción de los primeros datos históricos para poder medir con criterio real no con suposiciones.
4. Análisis de resultados y pivote
Revisión mensual de todas las métricas, ajuste de campañas y construcción del plan del mes siguiente basado en datos reales. Tu estrategia de marketing siempre está evolucionando porque tu mercado también lo hace.
Dejaré que mis clientes hablen por mí.
Algunos testimonios
Sobre Ruedas Radio
Titular del programa,
«Ser empresa de radio no nos permitía expresar en redes la imagen de nuestro programa, Ixtzul ha logrado retratar esa esencia que debemos transitar entre la radio comercial y las redes sociales, y nos apoya a materializarlo, Sus propuestas son muy creativas, de buen gusto y apegadas a las necesidades«.
Producciones Sobre Ruedas
Raúl Flores | Director,
«Necesitábamos posicionamiento de marca en medios digitales y con Ixtzul, la comunicación fue continua y la claridad de los conceptos me parecen de alguien muy capacitado. Aumentamos los seguidores significativamente, logrando impactar a más personas con nuestra oferta digital».
Haika Network ERP | Software de gestión empresarial
Google Ads y landing page
CAM 30
Liliana Díaz | Profesora,
«Necesitábamos un logotipo que nos identifique como escuela de educación especial y refleje nuestros servicios, visión y misión. Con la descripción de lo que deseábamos logró encontrar el diseño que hoy nos distingue entre los 68 CAM existentes en la CDMX. El diseño solo fue pensado como el logotipo para formatos administrativos, hoy lo tenemos plasmado en playeras, sellos, lonas, reconocimientos, escudos, medallas y todo lo que tenga que distinguirse como parte de la comunidad educativa CAM 30».
Pau de Coco
Paulina Rodríguez | CEO,
«No tenía idea del manejo de redes sociales, e-commerce y marketing digital para manejar mi negocio en linea. Me encanta que Ix siempre se esfuerza por entender mis necesidades como emprendedora y de mi negocio, guía y enseña de manera muy paciente, ayuda mucho el apoyo visual que te comparte para tener mejor estructura y organización».
